CSS presents its new identity, October 2013
In 2012, CSS (Cruise Ship Solutions) decided to refresh its corporate identity, because it was not communicating everything that we are. And we wanted to keep our people at the centre of our new concept. They are the ones who achieve customer satisfaction and form who we are. That is the reason why the new identity is based on key values, because they affect how the organisation behaves and what choices it makes. These are the essential and sustainable principles in which the organisation believes.
The philosophy of CSS: excellence in service and high quality standards: all processes are established, written and continuously reported and evaluated.
A new pay-off: Your service, our passion.
Being the best partner in hospitality and service on board means working with full passion and dedication. Passion for personal and high quality standards, to give cruise guests a unique holiday experience. A strong force that is ingrained in the organisation and works from the inside out.
The new identity reflects a flexible person in relation to our word mark CSS. It’s all about the people behind CSS. The person is central in the new identity, representing the employees and clients onboard.
The colour of the person is red, orange, yellow, the colours of passion. It reflects a warm atmosphere which takes into account personal and emotional feelings (CSS wants to embrace the emotions of the guests or clients to give them a good feeling).